after the beginning of autumn, many TV programs and radio programs began to make scientific and educational programs for health preservation in autumn. However, from the perspective of traditional Chinese medicine, although it is autumn, there is no & ldquo; Three volts;, It’s also the hottest season of the year. If you start blind & ldquo; Stick autumn fat & rdquo Autumn health tonic, not only can not achieve the effect of health, but also counterproductive & hellip& hellip;

“ Health preservation era & rdquo; Where to go

I don’t know when, health preservation seems to have become a national topic: health preservation books must be among the top ten in the book sales list of major bookstores; From the central to local television stations, there are also many health preservation and health programs; The number of hits of health news and nutrition blog on the website has soared; So that you can keep healthy for a while & ldquo; Star & rdquo; Fame rises and the whole people & ldquo; Health preservation era & rdquo; It has come.

the experience of developed countries shows that when a country’s per capita GDP exceeds 3000 US dollars, the consumption of health will blowout. People are no longer satisfied with food and clothing, but want to get a higher quality of life. Taking a first-class city like Beijing as an example, the per capita GDP has exceeded US $10000, which provides a solid material basis for paying attention to health preservation. However, at the beginning of the industry, there must be many unsatisfactory places, so Zhang Wuben and Li Yi took the opportunity to cheat; No choice of TV programs; Health books are intermingled; Health care products & hellip& hellip;

we can’t help asking: & ldquo; The age of Health Preservation & rdquo;, Where to go?

industry

Health Industry & ldquo; Demand, no guidance & rdquo;

Dong Guoyong, an expert of the Research Center for food and drug industry development and supervision of the Chinese Academy of Social Sciences

China’s health culture has a certain foundation, such as the widely circulated health proverb: eat radish in winter and ginger in summer, and don’t bother the doctor to prescribe; Eat rice with some bran, old and young are healthy; To live longer, eat more tofu and less meat; Eating three pieces of ginger in the morning is better than ginseng soup; Spring and autumn freeze; Head to wind, warm; Feet to the wind, please doctor; Smile, ten years young, worry, white head; Often wash clothes, often take a bath, often dry bedding, less disease. These summarize the health culture from the aspects of eating health, physical exercise, mental health, health preservation habits and so on.

however, due to the poor overall health literacy of Chinese residents, although they have health needs due to the improvement of economic level, it is easy to be called & ldquo; Popular health concept & rdquo; And & ldquo; Popular health experts & rdquo; Flicker, resulting in the popular phenomenon of health preservation, and finally become the popular mistake of health preservation. It can be said that although China’s health culture has a history of thousands of years, up to now, it can also be said to be the primary stage. Figuratively speaking, it is & ldquo; There is demand, but there is no guidance & rdquo;.

lack of legal norms

health preservation is a pure Oriental vocabulary and oriental culture. However, in the west, the culture similar to health preservation is also very developed. In the Western cultural systems such as the United States, health preservation can correspond to preventive medicine. In some comprehensive universities and medical schools, there are public health majors, which is the purpose of cultivating talents in this field.

there are also popular science health experts in the United States. However, due to the relatively perfect laws in the United States, like managing enterprises, if someone because of a & ldquo; Expert &; If the so-called health preservation experts suffer losses or even die due to their health preservation theory, they should bear the corresponding liability for compensation. Therefore, there are few & ldquo; Non professional star type & rdquo; Experts. Of course, even so, there was & ldquo; in the United States more than a decade ago; Malt juice for depression & rdquo; There have also been folk institutions against health fraud.

there is no & ldquo; No & rdquo;, Only & ldquo; Wrong & rdquo;

there is nothing wrong with TCM health preservation. The strength of traditional Chinese medicine is conditioning, which is & ldquo; Cure disease & rdquo;, Is health preservation. The problem lies in peddling personal or small group interests under the guise of traditional Chinese medicine and health preservation. Some sell products directly, some sell books, and some sell & ldquo; Special needs & rdquo; Registration fee.

in fact, it is relatively easy to distinguish:

first, scientific health preservation is not achieved overnight, so those who claim to be effective quickly are basically pseudoscience;

second, both traditional Chinese medicine and modern nutrition pay attention to balance. Therefore, it is basically pseudoscience to say that eating or using one or a few things is health preservation;

third, it is basically pseudoscience to say that something can cure all diseases and all kinds of people. Because the short boards and needs of human health are different, and it is impossible for a product to solve all kinds of health problems.

multi party co construction & ldquo; Health preservation era & rdquo;

to promote the healthy development of health care culture, the state, associations, enterprises, media and people should make corresponding efforts. The state should do two things: first, social environment management, that is, formulating the rules of the game; The second is to make good use of the situation and actively guide the development of TCM health preservation. The main thing is to be done by professionals.

industry associations should actively guide the healthy development of the industry and formulate relevant standards and specifications so that consumers and employees can understand the basic common sense and rules and reduce & ldquo; A quack makes a mistake & rdquo; What happened in the health industry.

when launching health care related products, enterprises can and should publicize relevant health care knowledge, but do not & ldquo; Play & rdquo; Health knowledge or & ldquo; Play & rdquo; Product functions.

media has become an important force of social supervision. Including the final exposure of the health chaos, which is mainly due to the media. But needless to say, before that, it was the media that helped push these people to the altar. The media needs to be self-contained and professional.

it is right for ordinary people to be healthy, and it is even more right to listen to experts. The key is to identify experts. For example, the readers have more and more ability to recommend products. In fact, they have more and more ability to recommend products.

experts

the right to speak should not be handed over to cultural scholars

Liu Min, chief physician of the Department of spleen and stomach, Beijing University of traditional Chinese medicine

patient: do not rush to medical treatment

there are some diseases, such as cancer and a variety of chronic diseases, which cannot be completely cured according to the current medical conditions of mankind, So many people are easily tortured by some so-called & ldquo; Miracle doctor & rdquo; Fooled& ldquo; When the treatment effect fails to meet the patient’s expectations, he is easy to be paranoid about a certain & lsquo; Theory & rsquo& rdquo;

some people say that medical knowledge cannot be popularized and eager to seek medical treatment & ldquo; Absolute words & rdquo; After many people took advantage of the loopholes, the theory of health preservation became & ldquo; Fallacies & rdquo;, A mouse excrement destroys a pot of soup, which makes people secretive about health preservation.

therefore, people should first believe in science and medicine and don’t believe in absolute things. Some words are too absolute and can’t be trusted.

media: Clinicians should have the right to speak

health preservation heat was originally a good phenomenon with improved national living standards and higher requirements for health. As a result, due to the intervention of some non experts, health preservation heat became a strange phenomenon. In fact, clinicians should have the right to speak in media publicity.

almost all clinicians come from formal medical colleges and receive systematic and consensus education. Moreover, many years of clinical experience has brought them into contact with many patients, which are unmatched by cultural scholars.