when you enter the supermarket, you must want to choose the healthiest food for yourself and your family. But in the past, some food that didn’t meet the requirements was put into the shopping basket. Have you ever noticed that among a wide range of commodities in supermarkets, the placement of food hides many secrets…
secret 1: fresh milk is usually placed in the innermost
. A reporter visited several large supermarkets in Chaoyang District, Haidian District and Changping District of Beijing. In major supermarkets, the reporter found that on the food shelves of milk, yogurt and bagged cooked meat in each supermarket, people look straight at the past. The production date of the commodities placed on the outside is almost not the latest. On the contrary, the closer the production date is placed in the supermarket, that is to say, “the fresher”.
expert decryption:
some experts told reporters, “how to place goods is a marketing strategy of supermarkets. Placing goods in different positions can promote sales to a great extent.” Usually, items with large profits are placed on the right. Because most people are used to using their right hand, they always like to take the things on the right. Some foods that are not very fresh are usually placed in this position.
milk, beverages and other foods with the production date ahead are placed in a position parallel to the customer’s line of sight. Survey data show that goods placed parallel to customers’ eyes can increase sales by 70%. This is also the best place to place supermarket items. The second is the waist level place, and the third is the place parallel to the knee. The profits of goods placed in these positions are relatively large.
in addition, a well-known domestic expert strongly suggested that try not to buy food on sale“ This way of buying and selling is also called naked selling. The air circulation in the supermarket is poor, there are many people, and the food exposed to the air for a long time is very unsanitary. You should try to buy bagged or packaged food. ” When you go shopping in the freezer, you should remember the principle of “good goods sink to the bottom”. For daily necessities, if you want to buy things with high cost performance, you should focus on the upper and lower parts of the shelf. At the same time, we should also pay attention to the entrance of the supermarket. Businesses like to put bargains there. They can go shopping for some economical and practical daily necessities.
secret 2: make food “fresh” with lights
when we go to the supermarket, we will find that all kinds of meat placed there are red, tender and fresh, and all kinds of vegetables are incomparably green. Wait until you buy it home. That’s not the case.
expert decryption:
it turns out that the meat specially irradiated with pink light in the supermarket will look particularly fresh and tender; Choose green light to illuminate vegetables, it will look greener. In addition, experts remind that many cooked foods look like they have just come out of the pot under the irradiation of warm color light. In fact, they are not.
secret 3: buy one get one.
consumers do not pay attention to the price of goods they do not need when shopping. According to this consumption habit, merchants increase the price and then attach gifts. For example, a bottle of shampoo should have been 20 yuan. Now buy a bottle of shampoo and give a soap with a price of 2 yuan, but the supermarket has quietly raised the price of shampoo to 22 yuan. If the customer who buys shampoo is as white as a bar of soap, he will certainly find it very cost-effective.
expert decryption:
many years of promotion experience of a famous company believes that the discount mark can increase the sales volume by 23%, “especially the promoted food is basically a new one and an old one.” In order to avoid being attracted by bundled promotions, it is suggested that consumers should focus on what you want to buy when shopping, rather than what is bundled or complimentary with it.
secret 4: bulk meat that has not been sold out on the same day is returned to the manufacturer for reprocessing and resale.
during the investigation, the reporter found that in some supermarkets, such a phenomenon occasionally occurs: the date marked on the food sold in the cooked food counter has not yet arrived.
expert decryption:
“the cooked meat marked with the production date of that day is not fresh. For example, the sausages bought today may be mixed with sausages that were not sold out a few days ago. ” And experts warn that the more layers of cooked food, the less fresh it is. Under normal circumstances, many cooked foods such as meat and intestines are packed with preservative film. If they are wrapped with one layer, it means that the things are still fresh. The more layers, the more they can cover up their stale side. Moreover, many of them are caused by the loss of water, so they can only be wrapped in more layers. In addition, it’s best not to buy cooked food and bean products with reduced prices and promotion. Buy cooked food in bulk in supermarkets carefully – the boiled goose head in brine sold in supermarkets may be unsanitary, so consumers had better buy it carefully…
secret 5: there are at least
people in supermarkets from 8:00 to 9:00 in the morning. Relevant surveys show that at this time, the flow of people in supermarkets is the smallest, but vegetables, fresh meat and seafood products are the freshest. After 8:00 p.m., the supermarket has the largest number of people, but many foods, such as vegetables, seafood and bean products, are not fresh, so they begin to discount and promote. Expert decryption: fresh meat in bulk is on the shelves in the morning, and vegetables are also the freshest. At this time, buying these two foods has the highest cost performance. But the fruit can not be guaranteed, because many fruits have to be stored for two or three days. Drenching the surface of the fruit with water every day will make it still look fresh. For the discount promotion activities in the supermarket at night, some experts said that there will be no pie in the sky. For food, as long as it is discount promotion, it is certainly not fresh, especially cooked meat and bean products, we must buy carefully. I still think it’s best to buy vegetables and fruits at the farmers’ market. Things there are fresher, and in many places, like the supply of goods in supermarkets, the price will be cheaper. If you go to the supermarket, try to go in the morning.
secret 6: supermarket specials are not cheap
for example, a bag of biscuits with a retail price of 3.3 yuan is marked with a special price of 10 yuan when selling three consecutive bags. Customers who do not shop often and are not familiar with commodity prices often buy at a special price, which is inevitable.
expert decryption:
supermarkets will launch some special commodities during promotion. Many people think that special commodities are cheap commodities. Businesses use this misunderstanding to mark some things with normal prices or even high prices as special prices.